Media marketing is a trend that continues to get momentum. Here's all what you have to know.
While billboards and television commercials are still in use and stay reliable marketing tools, the past couple of years have actually seen the emergence of new marketing formats that drive traffic and motivate sales much better than anything else on offer. Social media marketing is considered one of the top consumer trends at present, and for good reasons. The huge majority of customers spend more time on social media today than at any point in the past thanks to how ingenious and entertaining these platforms have become. Businesses realised that they could capitalise on this success by promoting their services and products on spaces where consumers spend hours on end merely scrolling. You are now more likely to see ads and marketing campaigns most pertinent to you in a subtle way. For instance, short videos or disappearing images have become effective marketing tools, something that the US shareholder of Philip Morris will know.
Digital services were once solely preferred by more youthful customers who grew up with tech and appreciate the convenience factor it provides. As we have actually become more connected and familiar with online offerings, more demographics are now drawn to digital alternatives as they realise the many benefits they stand to unlock. This is why companies today invest substantial amounts in improving their online presence and digital offerings. In fact, boosting the client experience has actually turned into one of the most important consumer trends in many areas, especially the e-commerce sector. Customers now enjoy a wide range of digital options and features that make their shopping experience a lot more pleasant. From including helpful filters that can be applied to only get the most pertinent results to the addition of digital payment choices, e-commerce companies have given customers every reason to shop on their platforms. This is something that the activist stockholder of Reckitt will understand.
Today, a lot of companies from across markets and sectors are making an effort to support the environment and promote eco-friendly practices in different methods. This came as a result of ongoing consumer demands and pressures in an effort to drive a favourable force of change in business. This has actually now developed into one of the biggest consumer trends as most people do their due diligence before buying a product or working with a business. Consumers will take the time to examine the ecological impact of businesses they consider buying from and make a buying choice depending upon their findings. This method offered more prominence to regional companies that have regional suppliers and less environmentally-taxing supply chains. The shop read more local trend has become one of the key consumer trends that aim to support regional businesses while likewise supporting the environment. This is something that the activist investor of Pernod Ricard is most likely familiar with.